Art Institute Of Chicago Store Museum Shop
January 11th, 2012
Stuff to Do in Chicago..Overview of the City..Plus Joke of the Day
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Museum Strategy and Marketing : Designing Missions, Building Audiences, Generating Revenue and Resources $29.94 Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions.- Robert P. Bergman, director, T... |
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